A Product Landing Page is a website page set aside to a specific product or service, often as an in-depth informational page. Product Landing Pages are often used in conjunction with specific marketing plans. When people click on your online ads or emailed newsletters, they are directed to a specific page on your website where they can learn the details about a certain product.
Maybe this page talks about a featured product, focuses on a specific market niche for that product, offers a discount price, or is aimed at a select clientele.
A Landing Page can also function as a place for discounts and promotions, especially if your clientele are the type who would be looking for bargains. This is often seen in certain retail and service industries like home services, repair shops, supply stores, and so on.
Why create a Product Landing Page?
There are multiple benefits that can come from such a page:
- Helps to track customer response to your ads (you can see how many came to that page)
- Highlights a specific product or service. Maybe provides details and specs on that product
- Controls website traffic, often providing a shortcut to the call-to-action you want
- Segregates featured products, so that only that one page will need updating, instead of whole website, which is helpful is you are regularly changing products due to seasonality, availability, or changing of promoted items
- Works as a coupon/ discount page if your clientele are the type who are looking for bargains.
Pricing for Product Landing Pages
1. The initial cost for adding one Product Landing Page(1) to an existing website(2) is $185.
2. Integration of Product Details/ Specs into an existing website(2), to create Click-for-Details or Available-Discounts links throughout your website. Pricing varies, depending on amount of links required. Please contact us for Pricing.
3. Quarterly Updates (1) to your Product Landing Page(2), changing to a new or newly featured product or service, costs $500 per year (a $55 savings)
4. Monthly Updates(1) to your Product Landing Page(2), changing to a new or newly featured product or service, costs $1,800 per year (a $420 savings)
(1)- new text limited to 250 words and landing page uses existing photos or artwork already owned by client. Additional text, photos, or art available at an extra cost.
(2)- We only add Landing Pages to WordPress-based websites, preferably sites that we designed. If your WordPress-based site was not designed by us, then pricing may be higher, depending on possible integration difficulties.
Ready for your free consultation? If so, click below or visit our Contact Page. We look forward to hearing from you.